This is episode 123 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Pam is joined by an amazing guest today, Liz Boer! Liz is a Michigan native and a Southern California transplant, educator, traveler, dreamer, and wife. As someone who loves breathing life into other people’s entrepreneurial dreams, Liz is obsessed with helping ambitious women, creative entrepreneurs, and small business owners create strategic, automated growth plans that suit their life and businesses. Liz helps you focus on what will amplify your impact and your income as you build your legacy, steward your gifts, and tell your story.

Liz has some incredible insights to share with all of you in today’s episode so be sure to tune in! She drops some serious knowledge bombs on social media strategies from email lists, newsletters, and copywriting to learning how to attract YOUR audience through social media and make your products (or opportunity) so irresistible that your audience can’t not take action!


Key Takeaways

[:00] About today’s guest, Liz Boer.

[:50] Pam welcomes Liz to the podcast!

[1:24] Liz shares about why she got into the work that she does, why she loves social media, and what gets her fired up and ready to go each and every day!

[2:35] How to get people to take action to buy our product and services over social media (and not scare them away!)

[5:05] How we can begin to find out what attracts and deters our specific audience.

[7:30] What does our target audience look like? How do we find them?

[9:44] Liz’s advice on how to appeal to a demographic that has children even if you may not have children.

[11:24] What is Liz’s ‘copy cure?’

[12:55] Are emails still important today?

[14:16] How to start, build, and grow an email list!

[15:50] Is it important to have our own website?

[18:02] How long should your newsletters be? What separates a good one from a great one?

[22:11] Can we keep our newsletter simple?

[24:53] How to make your product, service, or opportunity irresistible!

[26:57] Why draws you to want to buy a product or service from someone?

[29:18] Liz shares some tips for those who are just starting out, trying to sell a new product!

[30:37] The importance of having an authentic and relatable voice.

[32:42] Liz’s how-tos for building an audience for wealth through social media.

[37:55] Is there such a thing as “information overload?” Can we overload our audience?

[39:29] How to remain calm, show up, and stay away from negativity during the pandemic.

[44:03] Liz shares some closing advice with the listeners.

[45:44] Pam thanks Liz for sharing all of her incredible insights!


Mentioned in this Episode

Liz Boer

It Works

Rich Girl Poor Girl: How to Become the Rich Girl You Were Always Meant to Be, by Pam Sowder — Pre-Order Today!


Continue on your Adventure

Find more episodes on

Reach out to her at


Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!