This is episode 54 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.
Pam is excited to introduce today’s guest, Christine Wozz! Christine is a full-time natural light photographer based in Sarasota, Florida. She travels all over to document, capture, and create moments in time! She originally started in 2010, taking pictures for a small photography class… but next thing you know, Christine was winning awards, her work was being hung in museums, and she was even booking weddings! Shoot after shoot, she fell in love with the joy that came from capturing moments in time.
In today’s episode, Christine is offering some amazing pieces of advice around branding, imagery, and social media! She explains how to get started with your branding from the ground-up, how to use an everyday photo to your favor, why it is so important to continually share (and where you should be sharing!), the importance of authenticity and passion behind your posts, how to overcome comparing yourself to others, and how to share the opportunity you are offering on social media in an authentic and honest way! Don’t miss today’s enlightening episode!
[:32] About today’s guest, Christine Wozz!
[1:38] How important is it today to capture moments through photography?
[2:18] How to keep capturing moments simply.
[3:07] How can we use an everyday photo to our favor?
[5:06] How did Christine start thinking about branding herself?
[7:00] Branding 101: how do you get started from the ground-up?
[10:07] After establishing your mission statement, what’s next? How do you get your brand out there?
[11:32] Why it is so important to continually share!
[12:20] Why do some of our close family and friends tell us to stop posting? Or that we’re overposting?
[14:44] The importance of passion and feeling behind your social media posting.
[17:52] Christine shares her fantastic tips for how to share the opportunity you’re offering on social media.
[20:43] Christine offers some more tips for the space of social media and highlights the other ways you should be staying in touch with clients and potential leads.
[23:33] Does Christine see social media as a way that we’re all getting closer or further apart? And how can we stay grounded and true to ourselves?
[27:10] Christine’s recommendation to those just getting started in the business and cannot afford a photographer.
[30:15] How to grow a brand that you truly believe in!
[31:52] How can we overcome comparing ourselves to others?
Mentioned in this Episode
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