This is episode 32 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.


In today’s episode, Joel Caro joins the podcast! In 2013, he started up his company, Game Set Social — a 360° social media marketing company providing social media management for celebrities, fitness & health food companies, magazines, and lifestyle brands. Joel is an expert on all-things social media and knows how to create a powerful online presence to engage customers.


With Pam today, Joel is sharing his actionable tips, tricks, and tools to help YOU get started on your social media journey! He gives his valuable insight on the importance of being authentic on social media (and how to do it without coming across as pushy or fake); how to create content that gives value to your followers and leaves them wanting (and coming back for) more; how to utilize popular, new social media platforms and tools; and how to deal with some of the harsh realities of social media influencing (such as hate-comments).


You won’t want to miss this one!


Key Takeaways

[:30] About today’s episode with Joel Caro!

[:50] How Joel and Pam originally met!

[1:21] Joel gives his background and brings us up to date on his social media career.

[3:52] Is social media marketing all about building relationships? How do you get more likes and engagement?

[5:34] What does being authentic on social media truly mean?

[7:44] Why are we consumed by comments and likes even though we know not everyone will like what we’re doing online?

[9:11] The energy of authenticity on social media.

[10:44] The importance of creating content that gives value to your followers lives.

[12:39] Listening right now? Give us your feedback for this week’s episode!

[13:30] Joel reads a message written to Pam that really highlights the power of being influential as an influencer.

[15:04] How to utilize IGTV.

[16:20] Joel gives an example of what would make a good IGTV post.

[20:08] Should you strive to be an influencer, or influential?

[22:03] The biggest mistakes people make on social media.

[27:44] How to let go of judgement.

[30:24] How to feel worthy, connect with your ‘why,’ and stop comparing yourself to others on social media.

[32:21] Joel’s advice on actionable tips to take on your social media account to gain more engagement online!

[38:43] The importance of being present and passionate on social media.

[40:45] How to deal with some of the harsh realities of social media.

[42:25] “Who you surround yourself with in person makes up who you are” applies online too!

[42:54] How direct selling fits in to online, social media selling.

[45:38] Joel’s tips for harnessing the power of social media marketing and cultivating a community.

[49:13] If you have more questions about social media, go to and ask away!


Mentioned in this Episode

It Works

Game Set Social

Gary Vee


Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller


Continue on your Adventure

Find more episodes on

Reach out to her at:


Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!