This is episode 106 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Today’s incredible guest is Elizabeth Melendez Fisher Good, the co-founder and former CEO of Selah Freedom. Selah Freedom is a foundation that exists to prevent sexual abuse, exploitation, and sex trafficking of children. Elizabeth’s leadership at Selah brought freedom to thousands of American children and young adults who have been rescued from the sex trade. She has also helped educate millions on the topic by speaking and training internationally.

Recently, Elizabeth has come out with a new book, Groomed: Overcoming the Messages That Shaped Our Past and Limit Our Future, filled with incredible wisdom that all women need to hear.

Tune in to learn about how you can unlock your true potential as a woman, get out of this cycle of being “groomed,” and overcome the challenges and self-limiting beliefs that are not allowing you to put yourself first. The wisdom that Elizabeth shares is incredibly important — so don’t miss out and get ready to have your breath taken away!


Key Takeaways

[:00] About today’s episode.

[1:25] Pam welcomes Elizabeth Melendez Fisher Good to the podcast!

[1:53] Elizabeth shares about her pivot from leading Selah Freedom day-to-day to focusing on writing her book, Groomed.

[7:38] Elizabeth speaks about what led her to the final decision of stepping down as CEO from Selah Freedom.

[10:10] What Elizabeth’s new book, Groomed, is about.

[11:20] Why we, as women, allow ourselves to be ‘groomed’.

[13:19] How do we get out of this cycle of allowing ourselves to be groomed?

[15:24] How can we overcome these challenges associated with being ‘groomed’ even with the backlash of being called a b*tch or overbearing?

[17:37] Why do we have a hard time putting ourselves first as women and moms?

[19:27] How and why we block ourselves from letting life show us the truth of where we’re at.

[19:57] Remember to subscribe to the podcast! If you have a question for Pam, be sure to send it in at

[20:11] Elizabeth shares her best advice for getting started on your journey of overcoming self-limiting beliefs and becoming a fearless leader in what you do.

[23:26] The importance of not focusing on the past, but instead focusing on what you can do going forward.

[25:58] Elizabeth speaks about how to overcome the early challenges that show up when your family and friends are not supportive.

[28:24] Elizabeth shares how she gathered the courage to transition away from her role as CEO and into unknown possibilities.

[31:23] A sign of grooming: a lack of confidence and ‘ghosting’.

[32:20] Ways that Elizabeth renews her mind.

[33:08] The major underlying issue Elizabeth sees across the women she helps.

[34:43] How can we overcome judgment?

[37:05] Elizabeth shares her hopes for the future in a post-pandemic world.

[40:57] Elizabeth speaks about what her vision is for the remainder of this year.

[43:50] Pam thanks Elizabeth for joining the podcast!


Mentioned in this Episode

It Works

Elizabeth Melendez Fisher Good

Selah Freedom

The Selah Way

Groomed: Overcoming the Messages That Shaped Our past and Limit Our Future, by Elizabeth Melendez Fisher Good with Beth Jusino


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