This is episode 31 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.


Today’s episode is an exciting one! With Pam today, is a team that is absolutely rocking it in direct sales. They’re a group of beautiful women with It Works from all over the U.S. that are a fantastic example of showing how to take your business to the next level! One of Pam’s guests today is Cassie Westlund. She’s 24 years old and joined when she was 20. She’s went from broke college student, working multiple jobs, living paycheck-to-paycheck to living extremely well-off and leading a successful team at It Works.


In this week’s episode, four amazing women from Cassie’s team join her to talk about their own backgrounds with It Works, how they’ve gotten successful through the business, and how they’ve overcome daily challenges and have stay inspired.


Nicole Hassinger is a Presidential Diamond and has been in the business for a little over three years. She joined with the goal of making a couple extra hundred dollars a month but then she caught the vision and it turned into so much more. Emily Wirsing is 24 and has been in the business for a little over three years and is also a Presidential Diamond. As a student, she was lost — but now, with It Works, she’s excited and has a plan. Lindsay, 24 as well, joined It Works in 2015. Before this business, she says she was the typical broke college student working four jobs — and now, she’s a Triple Diamond and cannot wait for what’s to come. And lastly (but certainly not least), Nayara Ribeiro also joins the conversation. Nayara has been with the business for four years but feels like she just joined yesterday with how excited she still is! Originally a broke college student, she quickly saw the potential in the business and so she jumped right in and ran with it.


Join Pam and Cassie’s team for today’s inspiring conversation!


Key Takeaways

[:30] About today’s episode!

[:50] Cassie Westlund introduces herself to the show.

[1:54] Cassie’s perception of It Works when she first started out.

[2:48] What being a millennial means to Cassie.

[3:03] Has working with It Works helped Cassie come out of her shell? Was she shy when she first got started?

[3:45] How did Cassie promote so fast in the business?

[7:13] Nicole Hassinger, a part of Cassie’s team, introduces herself.

[9:07] How Nicole stays motivated and inspired.

[11:37] How did it feel to give back to her family, financially?

[13:14] Emily Wirsing introduces herself and her background in the business.

[14:29] What it means to Emily to be a “mass enroller.”

[15:59] What kind of people Emily looks for when enrolling.

[18:12] When Emily is talking to a brand new potential, how does she talk to them over text and convey her excitement?

[20:14] Lindsay Brighindi introduces herself, talks about her background with It Works, and what took her so long to originally get started in the business.

[23:05] How did Lindsay overcome her doubts around the business?

[24:55] How Lindsay inspires her team and keeps them in the game.

[27:02] Nayara Ribeiro introduces herself next!

[28:06] How did Nayara become so successful in the business?

[30:35] Nayara reflects on where she was before It Works and where she is today.

[33:05] Has Nayara ever been in a funk? And if so, how does she get out of it?

[34:32] What Nayara journals about.

[36:03] Bringing it back to Nicole, Pam asks: what do you do if your friends and family are not supportive of your business?

[40:11] Emily’s advice for self-development.

[43:39] Lindsay talks about when she first started seeing success in her business.

[47:09] How Nayara got through obstacles during her journey.

[52:55] Where Cassie sees herself and her team over the next five years.


Mentioned in this Episode

It Works

Dream Life Daily Journal: 30 Days to Jumpstart Your Best Life, by Denise Walsh

Continue on your Adventure

Find more episodes on

Reach out to her at:


Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!