This is episode 116 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Listeners! You are going to be SO excited about today’s episode! It’s all about Reels! What is that you may ask? Well, it’s the newest, hottest, latest, greatest feature on Instagram! And lucky for you, Alissa Marie is joining the podcast to tell you ALL about it!

Alissa Marie, a millionaire mom, is here to make a difference by empowering women to step up into their light. She’s a mentor, a believer, and a creator with a tribe of 35,000 in her It Works! Global organization. She is also Pam’s go-to on everything social media! She knows her stuff when it comes to posting, utilizing apps, and maintaining an engaging social media presence.

In this episode, you’re going to learn everything you need to know about Instagram Reels and how to use this new feature to garner more visibility, create more engaging content, and overall uplevel your business! You don’t want to miss the boat on this new feature so be sure to tune in and take notes!


Key Takeaways

[:00] About today’s episode!

[:38] Pam welcomes Alissa to the podcast!

[1:09] Alissa gives the lowdown on Instagram Reels!

[2:10] How to create a successful reel.

[2:56] How long has Alissa been using Instagram Reels?

[3:26] What Alissa loves about reels.

[4:02] What content to create with reels as an entrepreneur.

[8:09] How to overcome fear and shyness when it comes to putting yourself out there.

[10:51] How to level up your reels and get more visibility!

[14:13] How often should we post a reel?

[14:58] The hottest times with the highest engagement to post your Instagram reels at.

[16:32] How to get started if you are brand new to Instagram reels.

[17:19] How to find out what the top trends are.

[18:12] How to upload from TikTok to Reels (and why you should!)

[19:11] Does Alissa think that Reels will take over TikTok?

[19:44] How network marketers can leverage reels for better engagement!

[22:41] How you should follow-up with potential customers once they respond to/engage with your reel.

[23:36] Along with your Instagram reels, should you continue with your regular Instagram posting on the same schedule as usual?

[25:25] How to work smarter not harder.

[27:11] How reels work (and how to make them work for you!)

[30:37] About an outside app that Alissa utilizes in creating reels: videorama.

[31:31] An important tip about sharing your reels.

[32:48] Is it still important to go live on Instagram?

[33:33] When you’re responding to comments or making captions on reels should you just be leaving an emoji or should you type something out?

[34:45] The art of using hashtags.

[36:02] What Alissa loves about reels!

[37:30] Alissa imparts listeners with a few final key tips about reels.

[40:05] Pam thanks Alissa for joining the podcast!

[40:21] Be sure to tag Pam in your future Instagram reels!


Mentioned in this Episode

It Works

Alissa Marie

Instagram Reels

Videorama App


Continue on your Adventure

Find more episodes on

Reach out to her at


Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!