This is episode 120 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Pam is excited to be joined by Jocelyn Yates in today’s episode! Jocelyn is a wife, a mom of two, and a top money earner in the industry of direct sales! One amazing thing about Jocelyn is that she got started in the industry only 7 years ago without any prior knowledge! She joined when she was just 19 years old and, as she says, feels like she “grew up in the industry” from a shy girl to a boss babe.

In this episode, Jocelyn is going to be sharing all of her tips from getting started, to leveraging TikTok and Instagram Reels, to staying motivated and keeping your productivity going! If you want tips on how to balance your day-to-day life, use social media to grow your business exponentially, and start your days off with the right mindset then look no further! You’re going to love today’s episode with Jocelyn Yates!


Key Takeaways

[:01] About today’s fantastic episode with Jocelyn Yates!

[:32] Pam welcomes Jocelyn to the podcast!

[:47] Jocelyn shares how long she has been in the industry of network marketing.

[1:21] How Jocelyn first got started in the industry at 19 years old and made absolute leaps and bounds!

[2:43] What helped prepare Jocelyn to push forward with everything she got when she jumped into the business feet first!

[3:32] Jocelyn reflects on her early social media posts and early struggles.

[4:57] What Jocelyn loves about social media and her best tips for how to utilize it effectively with your business!

[7:35] What Jocelyn would do today on social media if she was first starting.

[8:30] Was Jocelyn always consistent with enrolling? What were some of her struggles and how did she overcome them?

[12:50] Jocelyn shares about her two daughters who are growing up in the age of social media.

[14:15] Would Jocelyn trade her current life for anything?

[14:44] About Pam’s new book, Rich Girl Poor Girl!

[15:06] How old are Jocelyn’s girls? How does she balance being a mom and working her business?

[16:25] How and why Jocelyn got started with TikTok.

[18:18] Jocelyn shares her best TikTok tips and advice!

[21:03] How to follow-up with your TikTok leads.

[22:18] How Jocelyn has been able to grow her follower count through Instagram Reels.

[23:25] How Jocelyn transfers her TikTok videos to Instagram Reels.

[24:12] What’s next on Jocelyn? What is her vision for the future?

[26:00] Joceyln’s advice to the new mom who is unsure if the business is right for her.

[26:45] Jocelyn reflects on how she felt when she first got started and how she flipped the switch in becoming successful and growing her business.

[28:16] Jocelyn’s insights on recruiting and how to create leaders within your organization.

[29:08] How Jocelyn gets herself into the right mindset each and every day to rock her business!

[30:40] When Jocelyn welcomes new people into the business, how does she help them channel their excitement into productivity?

[32:01] Is it truly fun to work your business?

[32:37] Jocelyn shares her biggest aha-moment from when she was first looking at the business from the outside.

[34:39] Pam thanks Jocelyn for joining the podcast!


Mentioned in this Episode

It Works

Jocelyn Yates

Jocelyn Yates TikTok @JocelynYates3

Jocelyn Yates Instagram @JocelynWrap

Rich Girl Poor Girl: How to Become the Rich Girl You Were Always Meant to Be, by Pam Sowder — Pre-Order Today!


Continue on your Adventure

Find more episodes on

Reach out to her at


Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!